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BIBA

rebrand

i-d vice woman in colorful checker print jacket

i-d vice

Rebranding Biba from its 60s and 70s UK roots into a new era--something much more inclusive and queer. Focusing on the radical feminist nature of the brand’s period, I developed a new version that celebrates the unapologetic beauty of queer women and non-binary
people of color.

PAST TO FUTURE

founder, barbara hulanicki

barbara hulanicki in the 70s
model in gingham dress with keyhole in back
old biba logo in cream color

old logo

gingham keyhole dress

dark pink biba logo

new logo

naima green

two woman looking at each other in grass field

yasmin benoit

woman looking up in brown patchwork top with rope

teen vogue

amandla steinfeld in colorful striped top and orange top
illustration of women in pink and orange garments

bee illustrates

LINEUP

orange mini skirt and orange and cream top
puff sleeve sheer colorful jacket, cream mockneck top, cream and purple pants
red and black oversized shorts and sheer top
cream and pink pants, yellow turtleneck top, orange
pink mini skirt, sheer cream jacket, colorful mocktop with long sleeves
oversized orange cardigan and purple and orange turtleneck dress
off the shoulder black top and orange maxi skirt
black mockneck top with long sleeves and one shoulder maxi dress
black top with puff sleeves, lilac long sleeve top, orange pattern maxi skirt
oversized pink patterned top and dark purple pants

BRAND DESIGN EXPERIENCE

ad campaign

closeup of person with purple and orange makeup
pink and orange retail space with black boots

store design

shopping bag

orange and purple shopping bag in pattern logo
communication plan poster with information for consumer

communication strategy

social media posting mockup

social media

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